

Article continues below advertisement When the friend accepts your invitation, Spotify will create cover art, a tracklist, and display your taste match score. From there, click 'invite' and select a friend to join your Blend. He also shares ideas on how musicians can collaborate with other artists to promote albums, tours, and more. On the mobile app, all you need to do is navigate to the 'Made for You' hub and click 'Create Blend'. In the latest Music Biz update, host James Shotwell explains how artists can use Spotify’s new feature to raise fan engagement and increase an artist’s understanding of their fans’ listening behaviors. Blends also feature unique cover art to help users find their playlists more easily.īlend also presents valuable marketing and data-gathering opportunities for artists. After the Blend is created for the first time, this taste match score is demonstrated as a percentage and will be accompanied by text that tells users which song brings them together. Users who create a Blend (aka their shared playlist) will receive a short presentation known as the “taste match score” that shows how similar or different their listening preferences are compared to their friends. However, Blend allows any Spotify user, including both free users and paid subscribers, to merge their musical tastes, too. Blend, which allows two people to combine their favorite songs into one shared playlist, uses the same music mixing technology that powers other multi-person playlists like Spotify’s Family Mix and Duo Mix.

Spotify‘s latest feature, Blend, is a tool made in playlist heaven. They will merge some of your musical tastes with those of your favorite artists into one shared playlist made just for you. This opens the invite on the Spotify app. Guest post by James Shotwell of Haulix Spotify Blend can help artists better engage fans while also providing valuable insight into their listening habits. To see all of the artists you can Blend with and their invite links, check the Spotify blog.
